INSEAD Publishes Case Study About ObEN


INSEAD, an international graduate business school across the world, published a case study on ObEN Inc, an early adopter of Project PAI. The case study, ObEN PAI: Building a World of Personal AI Avatars (behind a paywall), details ObEN’s achievements and challenges navigating between developing its artificial intelligence (AI) technology and aligning it with the Project PAI blockchain to empower its users by enabling them to secure and maintain their data rights.

ObEN is an AI company that creates Personal AI technology in the form of 3D virtual avatars that can look, sound, and behave like their human counterparts. The AI company adopted the Project PAI blockchain to enable its users to provide, safeguard, and manage their personal data. Over the past several years, ObEN was involved in several projects in the entertainment and healthcare space, both industries where securing and maintaining user data via the Project PAI blockchain proved to be invaluable.

INSEAD is a graduate business school offering a variety of executive education programs. The institution publishes many award-winning case studies, and is considered to be the second most widely used source of business cases behind cases published by Harvard Business School. Founded in 1959, INSEAD is also the first international business school that launched outside of the United States, and has locations in Asia, the Middle East, Europe, and North America.

With this new case study published about Project PAI’s early adopter, ObEN is receiving more recognition in the international space. ObEN has a major presence throughout Asia, such as participating in the 2018 Shanghai AI World Conference in China.

Read more about the case study attached.